The Marble Game

OBJECTIVES:

Logo design

Brand Identity

Packaging

Promotional Collateral

The Marble Game

The Marble Game is a luxurious wooden board game for 2 to 4 players where the main goal is to be the first player to move all four of your marbles from your starting "base" area, around the game board, and into your "home" spaces.

Background

The Marble Game is a board game that I have played my entire life with my family. It is a generational game that is the main event of so many holidays and dinner parties. The game fosters connection and competition, which I aimed to reflect in a design that feels timeless and family-centered. The game itself is also known as Aggravation, a game commercialized in the 50s, but my family calls it "The Marble Game."

This project started from my idea of gifting my family their own wooden marble boards for Christmas. With this idea, I contacted my Uncle, and we got to work on creating the boards. We measured, cut, stained, and drilled divots for the marbles to sit on the board. We also applied a soft fabric to the bottom of the boards for a seamless feel when placed on a table.

I wanted The Marble Game to have a visual identity that existed in my mind. Something that was timeless, sleek, luxurious, nostalgic, and fun! That is what this project is all about: creating branding that communicates what I have always viewed The Marble Game to be.

There are 4 versions with different colors: red, green, yellow, and blue. This represents the color of the fabric used on the bottom of the boards.

Crafting the Boards